Our Story

Vālkommen hit!

Introducing Our Rio Hoodie & T-Shirt Collection!

We’re thrilled to share our hoodie and t-shirt collection, featuring a design that holds special meaning.

These items are available for pre-order and we can’t wait for you to be a part of this journey with us!

This collection isn’t just about style—it tells a meaningful story. It reflects both a parent’s perspective of watching their teenager navigate life’s ups and downs and a teenager’s experience of living in the moment yet finding comfort in knowing their roots will always be there. They are riding the wave through this phase of life together. You can read the illustrated analogy to the design here.

Why is the young man pictured in Rio? Brazil has always been close to Anja’s heart and the Brazilian influence in this collection comes from a special trip she and Tyrone shared in 2024. The trip, which was a thoughtful 18th birthday gift from Anja and Matt, left a deep and lasting impression on them both.

By pre-ordering one of our hoodies or t-shirts, you're not only becoming the owner of a cool piece of clothing but also supporting a a small business take shape.

But wait there is more, each item is sustainably made by As Colour, a brand committed to ethical production and eco-friendly fabrics. Plus, all printing is done locally in Wairarapa, New Zealand, made to order, hence the pre-ordering! 

Finally, a huge thank you to Bev and Bren at Visual Industrie and Bren Murrell Photography for helping us bringing our vision to life. Bev, the wiz, has been spot on, nailing all the key details throughout the printing process. Bren the legend, capturing the essence of the collection so beautifully. The photos are truly stunning, perfectly illustrating the power of connection in a single moment and how such moments can impact a person’s health and happiness. A moment that is now a memory for life for everyone involved. Shot Bren!

Big shoutout to Patrick and Odette from Digital Cactus for being absolute stars! Thank you both for being so flexible and accommodating when we needed to tap into your expertise. Your assistance made all the difference!

Pre-order now and support a local business!

ATM